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WHAT IS The Cross Trainer

The Cross Trainer represents various sporting brands.

The vision is to be identified as the leading destination, sport lifestyle retail brand, supplying branded sports fashion and lifestyle apparel, footwear and accessories to the lifestyle conscious consumer, by providing a unique blend of international brands, merchandise and merchandising concepts.

One of our sharp points is that we are the Leading Basketball Destination Store in SA catering for our Basketball lifestyle consumer.

With great footwear, apparel and accessory options we are the only retailer to offer a fully-fledged basketball sports lifestyle shopping experience.

The Cross Trainer has now also gone digital bringing life to our windows with full time displays that showcase product and entice consumers into store by our offerings.

The Cross Trainer has a brand footprint in all provinces throughout South Africa as well as stores in Namibia – extending our foot print over the borders

We have seen great success in bringing Sports Lifestyle fashion to ALL consumers nationwide, giving each and every consumer the option to buy quality brand name sneakers, apparel and accessories through various channels.

Legacy Lifestyle, RCS and Layby’s are available in our stores nationwide, thereby affording each spectrum of the LSM to be able to enjoy high quality brands.

To become the leading destination retail outlet for sports lifestyle fashion. The Cross Trainer has definitely made its mark in this field by becoming the Brand Enhancer for all our Brand Partners.

To be identified as the leading destination, sport lifestyle stores, supplying branded sports fashion and lifestyle apparel, footwear and accessories to the lifestyle conscious consumer, by providing a unique blend of international brands, merchandise and merchandising concepts.

Today the Frame Leisure Group consists of stores nationwide and is growing on a monthly basis with our brand footprint extending across Southern Africa and bringing sports lifestyle fashion to each and every consumer.

The Cross Trainer Group is the Brand Enhancer for our partners such as:

  • Nike
  • Adidas
  • Puma
  • Under Armour
  • Vans
  • Reebok
  • Suprga
  • Asics
  • New Balance
  • Converse
  • Greystone Kids
  • New Era
  • Crep
  • Sneaker Lab

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